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Show Up Where
Your Customers Search

Hi! We’re a Local SEO and PPC marketing agency. We help local businesses get found in online, run paid campaigns that drive real calls and store visits, and turn online discovery into revenue. If your last agency sent reports instead of results, you are in the right place.

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Trusted by The Best
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Most Playbooks Don’t Work for Local Businesses Like Yours

You’re not selling nationwide. You’re trying to get Mrs. Patterson to call you instead of the other roofer down the street, and that takes a completely different playbook for both SEO and paid ads.

Local visibility depends on signals most agencies ignore:

An updated Google Business Profile

Review quantity, quality, and recency

Photos and videos that build trust

Campaigns that reach your specific region

Landing pages built to convert visitors

Budgets that aren't wasted on the wrong people
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Miss a few of these?

You’re buried beneath local competitors who got them right.

Nail them? You’re the business people call.

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What Our Clients Are Saying

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Greg Gifford

Chief Operating Officer
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Happy Customers, Unprompted

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SearchLab Digital is a digital marketing agency that helps businesses get found in more local searches. They focus on local digital marketing, with core services being Local SEO (Search Engine Optimization).

Matthew Thompson

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We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations.

Kyle Graef

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When it comes to local SEO, SearchLab (thanks to Greg) is a reliable name in the digital marketing world. These technologies change often, but he is always a step ahead of others in identifying the best practices for your business goals.

Barbaros

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We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they consistently provide.

Palestine Toyota

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We have been working with the SLD team for several months now, and they have been a solid partner. They show up to our meetings with multiple field experts and lots of unbiased data to see how you are performing.

Ben Gregory

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I’ve been working with SearchLab Digital for over 2 years and love the level of service and results I’ve gotten from the campaign. They are indispensable and really an extension of my team.”

John Lam

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Award-Winning Agency

SearchLab has made the Inc. 5000 list four times, won multiple US Awards, and has been shortlisted for over a dozen more. In 2022, Microsoft named us their Global Emerging Partner of the Year and recently Google recognized us as a 2026 Premier Partner, placing SearchLab in the
top 3% of Google Partners agencies in the country.

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Show Up Where Your Customers Search

Someone else just got the call that should have been yours. We’ll pop open the hood and show you exactly where you stand right now, what’s holding you back, and what it would take to start winning.

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Or contact us directly.

How We Get You More Customers

Google Business Profile (GBP) Optimization

Your GBP is the most important piece of real estate you have, and the most neglected. We’ll fully optimize your GBP including things like  categories, reviews, QA, and more so your GBP converts browsers into customers.

Google and Meta Ads

Our team of advertising experts build campaigns centered around local searches on Google, Facebook, and Instagram. These are the types of campaigns that drive calls and visits from customers in your specific service area (and not five cities away).

Citations and Listings

When your business info is inconsistent across the web, Google loses trust in you (and so do your potential customers). We build citations on the important directories, clean up the incorrect listings, and make sure everything matches.

Reviews and Reputation

Reviews impact whether people pick up the phone to call you. We help you generate more reviews, improve review quality, and respond in ways that build real trust.

Local Content

Your website needs to speak to your city. We create location pages and service content that rank for the searches your local customers make. You’re not just trying to show up, you’re trying to show up locally.

Local Authority Building

Backlinks from random websites don’t move the needle for local businesses. Links from local organizations, news sites, and community partners do, and those are the ones we focus on building.

Ongoing PPC Optimization

This isn’t a set-it-and-forget-it strategy. We conduct daily monitoring, bid adjustments, landing page improvements, and ad testing to keep your cost-per-lead dropping month-after-month.

Ongoing SEO Optimization

We monitor your performance, adapt to algorithm updates, and look for new opportunities every month. You get consistent, compounding growth instead of a one-time fix.
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Your Business Deserves to
Be Seen

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Why Businesses Leave Their Agency for SearchLab

Humans on Your Account

Your campaign is managed by SEO and PPC experts who know your name, local market, and goals.

Reports You Can Read

We explain what happened, why it happened, and what we’re doing next in plain language (no jargon).

We’re Not Afraid to Pivot

Every action ties back to getting you more customers. If something isn’t moving the needle, we pivot.

Your Accounts Are Yours

Some agencies hold analytics hostage when you leave. You own your accounts and assets, always.

We Know the Industry

When Google makes a change, we usually know first, and we share those updates with our clients.

Questions We Hear a Lot

Service-area businesses benefit from local SEO services just as much as shops with front doors. Plumbers, mobile services, contractors, home healthcare, we optimize for it all and the areas you serve.

PPC can start driving leads within days of launching. Local SEO takes longer to build, with most businesses seeing real movement within 60 to 90 days. Some SEO wins come fast, like fixing issues with your Google Business Profile, while others take time to compound, like building local authority.

We specialize in multi-location SEO and PPC. Dealerships, franchises, regional service businesses. Each location needs its own strategy for both organic visibility and paid campaigns, and we have systems built specifically for scaling across markets without things turning into a mess.

You’ll start to notice more calls, more direction requests, and more customers walking through the door. On the SEO side, we track Google Business Profile activity, local rankings, and organic traffic. On the PPC side, we track cost-per-lead, conversion rates, and return on ad spend.

It depends on your market, your competition, and how aggressive you want to be. We work with businesses spending anywhere from $2,000 to $100,000+ a month on ads. We’ll help you figure out what makes sense for your goals and make sure every dollar is working as hard as it can.

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Grow Your SEO and PPC Skills

Ready to Grow
Your Local Business?

Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

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